[Korean SPA brands plan entering the global market]

"Gangnam style" by Psy is taking the leading role of Korean wave. However, Korean wave is not relevant to just K-Pop music.




And This is about Korean fashion brand.

[Korean SPA brands plan entering the global market]

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1. 8Seconds

▲ 8seconds homepage

8Seconds, launched by Cheil Industries Inc., are planing for making inroads into Chinese marke. Actually, this brand were made to be advanced abroad before launched. They plan to start business in China and  increase their range of it to North America, Europe.


2. Spicy Color

▲ Spicy color homepage

Spicy color has already set out in Malaysian and Chinese market. Their business are heavily indebted to K pop wave. Since poeple are interested in trendy and unique Korean fashion, Spicy color makes the best use of this point for marketing and strategy. They plan to open another business in Qingdao next year.



3. TOP 10

▲ TOP10 homepage

TOP 10, quite new brand, is planing to enter the US market. By providing a variety of basic items with reasonable price, they will compete with local brand.


And there are also the other SPA brands planing to overseas expansion. Hopefully, their business will succeed with their own differentiation.


Thank you :D


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